Brand identity/ edf
Eco Design Fair is a grass-roots community consumer event showcasing sustainable innovations and design in Shanghai. The events draw national attention to Shanghai's unique intersection of art, commerce, and sustainability. We enjoyed our selves so much last year, we decided to do it again this year 2014.
Brand identity/ edf
Eco Design Fair is a grass-roots community consumer event showcasing sustainable innovations and design in Shanghai. The events draw national attention to Shanghai’s unique intersection of art, commerce, and sustainability. We proudly took the commission of EDF branding visualization for their spring fair. Our intent is to bring a delicate elegance to a conventional eco-fair. Based on EDF's original brand identity and 2013s event theme 'NO WASTE' our work turns out to be collection of clean marketing collaterals.
The integrated visual campaign is responsive to different touch points including web, mobile, SNS media, OOH and traditional print media.
