Brand identity/ B42
Buy42 is the first online charity shop in China, operated by the Shanghai 42 Development Center on Disability, founded in 2010. They bring the concepts of e-commerce and international standard charity shops together into an innovative new charity model – online charity shop. As a partner of buy42 we have been their consultants for the last 2 years. We help them not just because they’re an NPO, more importantly because we believe this business model is a sustainable way to help one of the many minorities in China; by establishing a reasonable system.
