Market Strategy/ LZLJ
Luzhoulaojiao partnership with NetEase Cloud Music signifies a strategic exploration in breaking through traditional customer bases in the baijiu industry. By placing consumers at the core of innovative experiences and leveraging the social aspects of music, aiming to build broader brand recognition and cultivate closer ties with the next generation of consumers.
The campaign's success is evident in its reach and engagement, with over ten million exposures across various platforms and over a million active participants within just 12 days. This success is a testament to the effectiveness of interest marketing and Luzhoulaojiao ability to capture the attention of the new generation through unique experiences..
