18.07.2014 Shanghai/ PRC
Digital/ LCDC

It was a pretty hot summer, the deep freeze in the studio is always stocked with ice cream, we live on it in the summer, it cools us down while fans were trying to do the same thing but they ended up melting the ice creams too fast. We decided to time how long each ice cream would take to melt.
We found an interesting parallel; the shorter time it took to melt the shorter the ingredients list. So, next time you want ice cream don't forget to time how long it takes to melt before you eat it... of course you could just check the packaging.