02.08.2021 Shanghai/ PRC
Brand management/ Joyce

JOYCE, founded in 1970, established its name as a pioneer in luxury fashion and became Asia's most discerning retail and distribution company. With the mission of "Live Curiously", JOYCE aims to bring customers something unique and lead them to a life surrounded by beauty, creativity, and originality that will pass on to Joyce Beauty. LCDC built their WeChat store, conceptualised & produced their brand videos and photographed their exclusive brand collections.