08.06.2015 Guangzhou/ PRC
Shop launch vid/ H.E.A.T

H.E.A.T. is an uprising beauty store targeting GenZ, to support its flagship store grand opening in Guangzhou, we produced the brand commercial for both the digital introduction and in-store display. The video concept is based on post-pandemic beauty trends: mask-related skincare concerns, up-face focus cosmetic theme and sun-block in the summer season, 3 videos work together elaborated HEAT's ideation on today's risks and opportunities in the Chinese beauty market.